19 Douyin Eye Makeup Trends Straight from China’s Beauty Scene to Inspire Your Next Look -

Douyin, China’s own TikTok, is driving a storm of beauty trends—especially when it comes to eye makeup. Each year, new looks pop up in this digital playground and end up inspiring folks everywhere, not just in China.

Three close-up images of a person's eyes featuring glossy pink and white eyeshadow, with black eyeliner and mascara, showing variations of the eye shape.

Here are 19 Douyin eye makeup trends that totally capture the pulse of China’s current beauty scene. Get ready to see what’s hot right now and maybe find a little spark for your own next look.

Lilac Stardust Glam

Close-up of Douyin eye makeup trend featuring lilac shimmer eyeshadow and silver star-shaped sequins under the eyes for a dreamy, starry look.

Ever wondered how to make your eyes sparkle like stars? This Douyin eye makeup trend uses soft lilac shimmer and silver sequins for a dreamy, doll-like finish.

Soft Gold Gleam

Close-up of Douyin eye makeup trend featuring gold shimmer shadow, natural lashes, and pearl-like gems placed at the inner corners of the eyes.

Douyin eye makeup trend that is elevated here with a nude-gold shimmer, delicate lower lashes, and small pearl-like accents at the tear ducts for subtle charm.

Stardust Lavender Shine

Douyin-inspired eye makeup trend showcasing pinkish-lilac shimmer eyeshadow, natural lashes, and small iridescent heart accents under the outer corners of the eyes.

Like stardust on petals, this Douyin eye makeup trend blends soft lavender and pink shimmer with scattered hearts under the eyes for a dreamy finish.

Dewlit Petal Glow

Champagne shimmer eyeshadow sparkles softly across the lid in a delicate douyin eye makeup trend, paired with airy lashes and gentle warmth.

Imagine sunlight catching dew on a petal—this Douyin eye makeup trend mirrors that glisten with champagne shimmer and soft lashes that whisper elegance.

Celestial Whisper Glam

Close-up of douyin eye makeup trend with white eyeliner, tiny silver rhinestones under the eyes, and champagne shimmer across the eyelids and inner corners.

Where stardust meets soft lashes, this Douyin eye makeup trend dances with silver gems, white liner, and a champagne shimmer that melts into the skin.

Soft Crystal Teardrop Glam

Close-up of douyin eye makeup trend with pink shimmer eyeshadow and a crystal gem placed like a teardrop under the outer corner.

As delicate as morning dew, this douyin eye makeup trend sparkles with fine shimmer and a single tear-shaped gem, giving the eyes a storybook finish.

Peach Whisper Douyin Style

Trendy douyin eye makeup trend featuring peach shimmer eyelids, gentle brown fade on the crease, and tiny silver glitters placed under the eye.

If peach was a mood, this would be it. This douyin eye makeup trend plays with shimmer, soft blending, and just a whisper of sparkle underneath.

Coral Sunset Gaze

Douyin eye makeup trend featuring coral-peach eyeshadow with soft shimmer, tight-lined lashes, and radiant inner corners that mimic a glowing sunset effect.

Ever seen a sunset on your eyelids? This douyin eye makeup trend brings peach and coral tones to life, blending soft shimmer and tight lashes for a radiant finish.

Citrus Sparkle Pop

Douyin eye makeup trend with bold orange shimmer eyeshadow and tiny golden rhinestones under the lower lash line for a playful citrus-inspired glow.

Is there anything more playful than eyes wrapped in orange shimmer? This douyin eye makeup trend radiates warmth with soft sparkle and a delicate gold gem under each eye.

Twilight Pastel Veil

Close-up of douyin eye makeup trend featuring light lilac shimmer shadow, soft black lashes, and pastel-colored star stickers under the eyes.

Ever seen pastel eyes that look like a sky before dusk? This douyin eye makeup trend pairs icy lilac shimmer with fluttery lashes and soft star accents.

Mint Crystal Charm

Close-up of douyin eye makeup trend featuring mint green shimmer shadow, pearl inner corners, and tiny silver gems lined under the eyes.

Minty fresh and fairy-approved—this douyin eye makeup trend dazzles with frosty green shimmer, pearl-highlighted corners, and twinkling gems along the lower lash line.

Bubblegum Ice Flicker

Playful douyin makeup trend with glossy pink shadow, sparkling white highlights at the corners, and exaggerated drawn lower lashes.

Glossy and glam with a dash of fantasy, this douyin eye makeup trend brings bubblegum pink to life with icy sparkles and stylized lower lashes.

Petal Glow Flush

Close-up of eyes wearing soft douyin eye makeup trend in pastel pink with micro-glitter highlighting the inner corners and faint rose hues along the lower lash line.

Blushing like morning skies, this douyin eye makeup trend uses a petal-pink base paired with soft glitter at the inner corners to create a tender, luminous glow.

Whispering Taupe Sparkle

Natural douyin eye makeup trend with sheer taupe shadow and soft silver flecks placed under the lower lash line for a barely-there shimmer effect.

This douyin eye makeup trend whispers elegance—featuring light taupe shadows and subtle silver specks along the lash line that catch light without trying too hard.

Green Gaze Glimmer

Shimmery douyin-style green eye makeup trend with layered gold shimmer and soft lower lash detail, enhancing the eyes with a fresh, radiant glow.

What happens when forest green meets high-shine shimmer? This douyin eye makeup trend delivers bold, multidimensional color with flecks of gold catching every blink.

Blushlight Whisper

Close-up of douyin eye makeup trend with rose gold shimmer on the lids, golden shimmer below the lash line, and a small crystal near the outer corner.

Soft as a whispered secret, this douyin eye makeup trend features a muted rose shimmer with golden undertones and a tiny crystal placed like a tear of light.

Moonlit Mist Eyes

Douyin eye makeup trend with shimmery champagne tones blending into soft grey smoke at the corners, finished with a rhinestone under the outer lash line.

Soft clouds meet moonlight in this douyin eye makeup trend, where champagne shimmer melts into smoky grey edges, anchored by a single dew-like rhinestone.

Blue Frost Glam

Close-up of douyin eye makeup trend with shimmering blue eyeshadow, wispy black lashes, and rhinestones placed beneath the lower lash line.

Can your eyes feel like winter magic? This douyin eye makeup trend uses cool blue tones and a dash of sparkle to bring that chilly charm alive.

Peachy Glow Charm

Warm-toned douyin eye makeup trend with coral-pink shadow, slightly glossy finish on the eyelids, and softly curled lashes for an innocent, dewy effect.

Craving a naturally sweet gaze? This douyin eye makeup trend features warm peach tones and subtle sparkle that brings a youthful glow to every blink.

19 Douyin Eye Makeup Trends Straight from China’s Beauty Scene to Inspire Your Next Look